Cookie Policy

What cookies we use

We use two categories of cookies, and only two:

• Necessary — required to run the site itself: remembering your cart contents, your progress through checkout, and the cookie choice you've made. These don't require consent under Danish/EU e-privacy rules because the site can't function without them, and they're never used to track you across other sites.
• Analytics — Google Analytics 4, which helps us understand which pages are useful, in aggregate. This category is off by default and only loads after you actively opt in. We don't use any advertising or marketing cookies — there's nothing else on this site to opt into.

Your choice

On your first visit, a banner lets you Accept analytics, choose Necessary only, or open Cookie settings for full control over each category. Necessary cookies are always on, since the site can't function without them. Analytics is off unless you switch it on. No box is pre-ticked, and accepting and rejecting are equally easy — both are single-click actions. Your choice is stored and applied on every later visit; nothing in the Analytics category loads before you've made a choice.

Changing your mind

You can change your cookie choice at any time via the "Cookie settings" link in the footer, which reopens the same preferences panel.

What Google Analytics 4 does

If you opt in, Google Analytics 4 sets cookies that help us see aggregate patterns — which pages get visited, roughly how, and from where — without identifying you personally in the data we see. Google processes this data under its own privacy terms; see policies.google.com/privacy. Analytics data is retained for 14 months by default.

Third-party cookies

We don't embed third-party content (no maps, no social widgets, no video embeds) that would set its own cookies. Google Analytics 4 (once you've consented) is the only third-party cookie on this site.

More information

For how we handle the personal data behind analytics, see our Privacy Policy. Questions: support@smartlogicseo.com.