Service 03 — E-commerce SEO
Your filters are eating your crawl budget.
Faceted navigation on Shopify, Magento, and WooCommerce generates thousands of near-duplicate URLs. Every one Google crawls is one it isn't spending on a product page that makes you money.
The problem
A filter combination on a category page — colour, size, price, in stock — isn't a page a customer searched for. It's a URL. Multiply that by every combination your platform allows, and Google is crawling thousands of near-duplicate pages while your actual product and category pages wait their turn.
Add seasonal SKUs that go out of stock and stay indexed, thin category descriptions copy-pasted from a supplier feed, and canonical logic no one's checked since launch, and crawl budget stops going where the revenue is.
What's included
What's included
Faceted navigation audit
Quantity: Full site
Filter/parameter URL mapping, indexation status per pattern
Category & PDP template review
Quantity: Up to 10 representative templates
Crawl budget analysis
Quantity: Full site
Crawled vs. indexed vs. revenue-driving pages
Product feed & canonical logic review
Quantity: Full site
Duplicate and near-duplicate detection
Out-of-stock/seasonal handling review
Quantity: Full site
What should noindex, redirect, or stay live
Prioritised fix list
Quantity: Technical + content
Ranked by revenue impact
Findings walkthrough
Quantity: 1 × 60-minute call
Written report included
How it runs
- 01
Crawl
Full crawl including parameterised/faceted URLs
3–4 business days
- 02
Map
Every filter/facet pattern catalogued against its indexation status
- 03
Diagnose
Root cause per pattern: robots directive, canonical, internal linking, or all three
- 04
Prioritise
Ranked by estimated revenue impact, not just URL count
- 05
Report
Written findings, scoped for what your platform can actually ship
- 06
Walkthrough
60-minute call with your team and/or dev partner
E-commerce SEO — pricing
E-commerce SEO Audit — DKK 16,500 ex. VAT, one-off, delivered in 12 business days.
Ongoing e-commerce SEO: Scale Retainer, from DKK 34,900/month ex. VAT.
See the Scale RetainerSignals we watch
Indexed pages vs. crawled pages
Whether crawl budget is being wasted on facets
Category page organic sessions
Whether revenue pages are actually getting traffic
Core Web Vitals on PDP templates
Whether page speed is costing rankings/conversions
Out-of-stock pages still indexed
Whether crawl budget is leaking to dead inventory
Frequently asked questions
Yes — the fix list is scoped to what’s realistically shippable inside common commerce platforms (Shopify, Magento, WooCommerce, and their usual plugin/app constraints), not theoretical best practice your dev team can’t action.
The audit reviews representative templates and platform-wide patterns rather than every SKU individually — that’s what actually finds and fixes the problem at scale.
No. The fix is almost always in what Google is allowed to crawl and index, not in what shoppers can click — the two are handled separately (robots directives, canonical tags), not by removing filters.
We scope every audit around your actual platform’s mechanics. Tell us which one (Shopify, Magento, WooCommerce, or other) via /contact/ if you want to confirm scope before buying.
A generic audit checks general crawlability and Core Web Vitals. This one is built specifically around commerce mechanics — faceted navigation, product feeds, canonical logic across variants — which a generic audit typically misses entirely.
You get a written, prioritised fix list. Implementation can go to your dev team, or into a Scale Retainer if you want us to run it.