Service 05 — Link Building & Digital PR
Not more links. The right links, from a campaign you can see before it starts.
A thin or spammy link profile doesn’t move rankings, and it carries real risk. We run bounded digital PR campaigns with a defined angle and a stated placement target — not an open-ended monthly link quota.
The problem
Generic link building — bulk guest posts, paid placements dressed up as "outreach" — doesn’t move rankings the way it used to, and it can carry real penalty risk. If you’ve tried it before and been burned, that risk is exactly what you’re trying to avoid this time.
A solid technical and content foundation with a visible authority gap needs earned coverage: real journalists and publishers linking because the story or data is genuinely worth covering — not because a link was paid for.
What's included
What's included
Campaign angle
Quantity: 1 per campaign
A PR-worthy asset or story built from your data, product, or expertise
Outreach
Quantity: Up to 40 journalists/publishers pitched
Curated, not a bulk blast
Placement target
Quantity: Up to 12 earned placements
Agreed as the campaign's target before it starts
Campaign report
Quantity: 1 per campaign
What was pitched, what landed, resulting link profile
Findings walkthrough
Quantity: 1 × 45-minute call
How it runs
- 01
Angle
We find the story worth covering in your data, product, or expertise
- 02
Build
The pitchable asset (data page, tool, or research summary)
- 03
Pitch
Targeted outreach to relevant journalists and publishers, not a bulk blast
- 04
Land
Placements tracked and reported as they land
- 05
Report
Full campaign recap: what was pitched, what landed, what it's worth
Link Building & Digital PR — pricing
Digital PR Campaign — DKK 24,500 ex. VAT per campaign, runs across roughly 8 weeks.
Ongoing authority building: Growth Retainer, from DKK 18,900/month ex. VAT (quarterly campaign cadence included).
See the Growth RetainerWhat we watch, honestly.
Earned media can’t be guaranteed — no agency that promises an exact number of placements is being straight with you. What we do commit to and report on: the campaign angle actually pitched, the full outreach list, every placement that lands (with the link and its context), and referring-domain growth after the campaign closes. You see the pitch list, not just the wins.
Frequently asked questions
This is earned/PR-driven acquisition — coverage from journalists and publishers because there's a genuine story, not paid or reciprocal links. It's built specifically to avoid the risk that caused the penalty.
No — earned media can’t be guaranteed by any honest agency. 12 is the campaign’s target, agreed before it starts, and the campaign report shows the full outreach effort whether the target is hit or not.
A genuine editorial link from a relevant publisher — a journalist citing your data, a piece referencing your research — not a paid guest post or a link-exchange directory listing.
Yes — if you already have data, a product story, or research worth pitching, tell us at kickoff. Otherwise we develop the angle from what your business already has.
You still receive the full report: what was pitched, to whom, and the outcome. There's no reason to run a second campaign blind — you'll have seen exactly what worked and what didn't.