Service 06 — International & Multilingual SEO
Expanding to Sweden isn't a translation job. It's an architecture job.
Translating a site without fixing hreflang, duplicate content, and market architecture makes your markets compete against each other instead of each other’s rankings. We scope the architecture first.
The problem
A site that works in one market and gets translated into another usually runs into the same failure: hreflang tags that don't reference each other correctly, near-duplicate content across market variants that Google can't tell apart, and no clear decision on subdirectories, subdomains, or ccTLDs.
The result isn't that the new market fails to rank — it's that the markets cannibalise each other, and neither shows up where it should. This is architecture that has to be right before content, not after.
What's included
What's included
Multi-market architecture review
Quantity: Full site
Subdirectory / subdomain / ccTLD assessment against your goals
hreflang implementation audit
Quantity: Up to 5 markets
Every reference checked for correctness and reciprocity
Duplicate/cannibalisation review
Quantity: Full site
Content overlap between market variants
Market-specific technical review
Quantity: Per market
Indexation, canonical logic, Search Console configuration
Prioritised fix list
Quantity: Sequenced
Architecture fixed before content investment continues
Findings walkthrough
Quantity: 1 × 60-minute call
Written report included
How it runs
- 01
Map
Every current market variant and its URL structure catalogued
- 02
Audit hreflang
Every reference checked for correctness and reciprocity
- 03
Find overlap
Duplicate/near-duplicate content identified across markets
- 04
Decide architecture
Subdirectory vs. subdomain vs. ccTLD recommendation, trade-offs stated plainly
- 05
Sequence
A fix order that doesn't disrupt markets already ranking
- 06
Report
Written findings plus 60-minute walkthrough with your team
International & Multilingual SEO — pricing
International SEO & hreflang Audit — DKK 18,500 ex. VAT, one-off, delivered in 12 business days.
Ongoing multi-market work: Scale Retainer, from DKK 34,900/month ex. VAT.
See the Scale RetainerWhat actually tells us it's working.
There’s no single metric for "the architecture is right" — it shows up as an absence of problems: hreflang errors dropping in Search Console, each market’s pages ranking for that market’s queries instead of cannibalising a sibling market, and indexation settling into the correct market variant per query. We track all three and report the trend, not a single vanity number.
Frequently asked questions
No — translation without architectural work is the most common cause of markets cannibalising each other. hreflang, canonical logic, and the subdirectory/subdomain/ccTLD decision all have to be right before translated content will actually rank in its own market.
Direct, lived familiarity with Nordic/EU multi-market reality — currency, language variants (Danish vs. Norwegian vs. Swedish, for example), and how Nordic search behaviour actually differs — rather than a generic "global SEO" template built for a different region.
Up to 5 markets in the hreflang audit. Larger multi-market estates are scoped as a custom project via /contact/.
No — SmartLogic SEO is SEO-only. We architect the market/language structure; translation is handled by your team or a translation partner.
Yes — the audit and the architecture problem it solves run the same direction either way: Danish businesses expanding into the Nordics/EU, or EU businesses expanding into Denmark.
That's the most common time to buy this audit — it diagnoses exactly why a launched market isn't ranking (usually hreflang or cannibalisation) rather than guessing.