Service 04 — SEO Content Strategy
Not a content problem. A content-without-a-map problem.
You're publishing regularly and it's still not converting into rankings or traffic. Usually that's because each piece was planned around one keyword idea at a time — never around topical authority. We build the map.
The problem
Most content plans aren't plans. They're a list of keyword ideas, written up one at a time, with no relationship to each other. Google increasingly rewards sites that demonstrate topical authority — depth across a subject, not one strong page surrounded by thin ones.
Without a cluster/pillar structure, every new article competes with your own back catalogue instead of building on it. The archive grows. The rankings don't.
What's included
- Topical map Pillar and cluster architecture for up to 3 pillar topics
- Structured content briefs — 6 Target query, search intent, on-page structure, and internal linking plan, per brief
- Existing content gap analysis What you already have, what’s missing, what should be merged or retired
- Editorial cadence recommendation
- Report + walkthrough call — 1 × 60-minute call
How it runs
- 01
Map
Pillar/cluster architecture drafted against real search demand
- 02
Audit
Existing content scored against the map (keep, merge, retire, rewrite)
- 03
Brief
Structured briefs written for the priority gaps
- 04
Handover
60-minute walkthrough with your writers or content team
SEO Content Strategy — pricing
Content Strategy Sprint — DKK 14,500 ex. VAT, one-off, delivered in 10 business days.
Ongoing content production support: Growth Retainer, from DKK 18,900/month ex. VAT.
See the Growth RetainerSignals we watch
Pillar/cluster completeness
Whether topical coverage matches the map
Ranking keywords per cluster
Whether depth is compounding, not just adding pages
Organic sessions to briefed pages
Whether the new structure is converting to traffic
Internal links per pillar
Whether authority is flowing to the pages that need it
Frequently asked questions
This isn't a writing service. It's the structural plan your existing writers execute against — most content underperforms not because it's badly written, but because it was never mapped against a real topical structure.
Not inside this package — it delivers the map and the briefs. Ongoing content production is scoped inside the Growth Retainer if you want us involved in execution.
Target query and intent, the on-page structure (headings, what needs to be answered, at what depth), and where it links internally within the cluster — enough for a writer to execute without guessing.
Up to 3 pillar topics with their full cluster maps. Sites needing more are scoped as a custom project via /contact/.
Yes — the map and briefs work the same whether you're restructuring an existing archive or building the first cluster from scratch.