Service 01 — Technical SEO Audit & Optimization
The stuff no one else on your team can see.
Crawl waste, broken indexation, and failing Core Web Vitals live in server logs and crawl data — not in your CMS. We find them, rank them by impact, and tell you exactly what to fix first.
The problem
Traffic plateaus. Rankings slip after a migration or redesign. Content keeps shipping, but the graph doesn't move.
Usually the cause isn't the content. It's underneath it — crawl budget wasted on parameterised URLs, thin indexation letting the wrong pages rank, Core Web Vitals scores dragging the whole site down in ways a CMS dashboard never shows.
None of this is visible from inside a content editor. It's visible in a crawl.
What's included
What's included
Full site crawl
Quantity: Up to 500 indexable URLs
Crawl waste, orphaned pages, redirect chains
Core Web Vitals assessment
Quantity: Desktop + mobile, by template
Field + lab data reviewed together
Indexation & crawl-budget review
Quantity: Full site
robots.txt, XML sitemaps, canonical logic
Architecture review
Quantity: Full site
Internal linking, URL structure, depth
Prioritised fix list
Quantity: Typically 25–40 items
Ranked by estimated impact vs. effort
Findings walkthrough
Quantity: 1 × 60-minute call
Recorded, plus a written PDF report
How it runs
- 01
Crawl
Full technical crawl plus a Search Console/Analytics review
2–3 business days
- 02
Diagnose
Findings mapped to root cause, not just symptoms
- 03
Prioritise
Every issue ranked by impact vs. effort, not just severity
- 04
Report
Written findings plus the 60-minute walkthrough call
- 05
Handover
A fix list your developer can action without a second meeting
Technical SEO Audit & Optimization — pricing
Technical SEO Audit & Optimization — DKK 12,500 ex. VAT, one-off, delivered in 10 business days.
Ongoing technical work: Foundation Retainer, from DKK 9,900/month ex. VAT.
See the Foundation RetainerWhat we measure, not what we promise.
We don't guarantee rankings — no honest agency does. What we track and report on: Core Web Vitals scores by template, indexed-page count against submitted URLs, crawl-error trend, and organic sessions to the pages we've touched. You see the same numbers we do.
Frequently asked questions
No. It's a complete, standalone deliverable — a written report and a fix list you can hand to any developer, in-house or not. Most clients who buy it don't buy a retainer afterward, and that's fine.
No. We crawl the live site and read Search Console/Analytics if you grant view access. No CMS login is required for the audit itself.
You choose. Your developer can implement the fix list directly, or you can add it as work inside a retainer. Both routes are explained in the report.
The crawl scope (up to 500 URLs) covers most SMB sites in full. If yours is larger, tell us before you buy and we'll scope it as a custom project via /contact/.
10 business days from kickoff (access granted plus a short intake form), then the walkthrough call is scheduled within a further 5 business days.